What makes a good travel brochure? What do you think? I have brought in a number of travel brochures and guides from all over New York City. I would like you and your partner to look through an assortment of them. Please pay attention to the layout, features, illustrations, and style of the text. One person in each group should be the scribe, writing down what you both notice. To help get you started, reflect upon these questions:
• Are there maps? Photos? Diagrams? Other illustrations?
• What kind of language and vocabulary is used?
• How is the brochure presented? Paragraphs? Bulleted lists?
• Are there any specific places highlighted? What? Where?
When you are finished with this, please brainstorm with your partner about what makes a good, effective travel brochure? What must yours have? What would you need to include in order to persuade people to visit France? What makes the ideas you have listed about effective brochures successful? You should be writing this in your ESL notebook.
Once you have completed this, take a look at some of the links below and see what they say about effective, persuasive brochures. Do you agree or disagree? Why?
EXAMPLE SETTING BROCHURE - http://www.readwritethink.org/lesson_images/lesson961/Brochure.pdf
EXAMPLE RESEARCH NOTES - http://www.readwritethink.org/lesson_images/lesson961/ExampleBrochureNotes.pdf
THINGS TO INCLUDE IN A TRAVEL BROCHURE HANDOUT - http://www.readwritethink.org/lesson_images/lesson961/Things2Include.pdf
Be sure you are using your note-taking techniques to take good notes because we will be having a class discussion and I look forward to hearing your thoughts.